Want to know which prospects or customers to contact this month...
...without having to trawl through separate systems or unlinked data?

You can with Tech4T's FastStats powered 'Targeting Workbench'

Remember, well targeted marketing of the right kind is your company's life insurance! 

Your sales and marketing strategy relies on accurate customer and prospect intelligence! It is vital that your data, wherever and however stored, is reliable and correctly merged to deliver a single, complete view of customers - past, present and future. It then needs to be correctly segmented, and regularly analysed at both 'individual customer (people)' and 'segment (groups of people)' levels. Crucial is the ability to spot and also predict customer movement from 'active' to 'inactive' to 'lapsed' status, by their value to your company, and on a weekly or monthly basis. Then, not just reporting the change, but being able to easily target those groups of individuals on a 121 basis, by tailoring messages to reflect their unique trading and interest behaviour. Also important is the ability to add data without restriction: marketing activity, e-mail: opens, click-thrus' (interests), opt-outs, bounces, etc., prospect lists, surveys, profile data, and analytically derived fields such as 'share-of-wallet'.   This adds real targeting insight!	Tech4T's 'Targeting Workbench'... ...is our securely hosted and managed on-line campaign planning, targeting and management solution. It is perfect for improving customer and prospect understanding, data mining, segmentation, profiling and all aspects of database marketing.  It removes the hassle related to data, software and processing, and provides a 'magnified marketing window' into your operational data with access to 'otherwise hidden' marketing intelligence. Our solution lets you really understand your customers and their real value, then test and analyse the effect of multiple offers, timings, marketing channels and creative approaches to easily selected, segmented and more responsive target audiences.
What's more the 'Targeting Workbench' is flexible!  This is unlike any operational CRM, circulation or marketing database which needs to retain a fairly rigid structure. And with the 'Targeting Workbench', as your database marketing needs change or you want to experiment with new data feeds and fields, the content of your 'single customer view' (SCV) system can also change. You can even create your own fields! Click for more details...
Click here or call +44 (0)1733 890790 to arrange to see the FastStats Targeting Workbench on-line! FastStats, FastStats.NET, FastStats WebLink, FastStats WebPages, FastStats WebService, FastStats Server, FastStats Discoverer, FastStats Designer are products and trademarks of Apteco Limited. Other trademarks are property of their respective owners.